FAQ's

Frequently asked questions about InstaScaler. Get help, find answers!

General Questions

metaDSP is an automated traffic acquisition platform connected to hundreds of premium sources (Google, Amazon, Bing, etc) for anyone that wants to focus on growing their business rather than wasting tons of money and time on tens of marketing channels trying to find audiences interested in their offerings.

metaDSP uses patent-pending algorithms to analyze your website and run your digital marketing campaigns on the best marketing channel based on the relevancy to your product and service. metaDSP is completely automated and relies on state of the art machine learning and Artificial Intelligence. Instead of investing your time mastering Facebook Ads or Google Adwords it will do the job for you and run it on hundreds of other marketing channels (including Google and FB) that have audiences interested in your offering.

metaDSP will just require your URL and the list of countries you want to target. It will analyze your website, identify the best marketing channels, and then it will create ads on those channels on your behalf. It will also continuously optimize the ads it creates. Then you will start getting high quality traffic. You can also monitor the traffic from your dashboard or Google Analytics as we use unique UTM tags as well.

metaDSP is built to be used by all kind of businesses from small and medium businesses to large enterprises, and even agencies who want a simple platform that can drive quality traffic to their customers. We want to eliminate the challenge of marketing products/services. Whether you have an online magazine, e-commerce website or mass products/services that you would like to promote, we can drive the relevant people to your site.

metaDSP is easy to use, completely automated, and connected to hundreds of marketing channels that are available for your region. You will only pay for the visitors you get. You don’t need any technical or marketing skills, so it will save you the time and money and will pay a fixed monthly cost instead of having to continuously manage your marketing spend. Our objective is to provide you with Traffic-as-a-Service.

After payment, your campaign goes through an approval process which takes up to 2 business days. This is due to the traffic source approval process.

We have a list of prohibited categories that we cannot work with, If your website belongs to any of the below prohibited categories list we will fully refund your payment and inform you.

Below is the prohibited categories list:

Adult content

Strip clubs, erotic cinemas, sex toys, adult magazines, sexual enhancement products, matchmaking sites, models in sexualized poses

Alcohol

Beer, wine, sake, spirits or hard alcohol, Champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits

Dangerous products or services

Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products

Counterfeit goods

Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Gambling and games

Physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering "poker-for-fun" games; non-casino-based cash game sites

Inappropriate content

Bullying or intimidation of an individual or group, racial discrimination, hate group paraphernalia, graphic crime scene or accident images, cruelty to animals, murder, self-harm, extortion or blackmail, sale or trade of endangered species, ads using profane language

Political content

Promotion of political parties or candidates, political issue advocacy

Enabling dishonest behavior

Hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services

We do have a case study for almost every industry, you can always reach out to us and we will be more than happy to help.

It is a complete white-label platform. You get your own dashboard to run as many campaigns as you want with full customization of the UTMs. Your end customer will not know that you are using MetaDSP. You can brand this is as your own company’s DSP, or your in-house programmatic platform.

As a partner, the use of the software is free of cost, no setup fees, no commission and no account management fees. All you need to do is decide the max bid you are willing to pay per campaign and your campaign budget. You are then free to sell the campaign management to your customers for as much profit margin as you want. So if you are paying $0.1 for a visit on MetaDSP, you can sell this to the client for $0.2 per visit (as an example) in which case your profit margin is 100%. It’s up to you to figure out the margins you want to maintain.

Keep in mind this is pure profit, since MetaDSP will pay for the traffic on the different sources out of the $0.1 you pay us, and all campaign management and optimization is fully automated which means you don’t have any internal costs.

We never claim to get you better results that the human advertising expert, however the AI works 24/7 and can take thousands of actions at the same time, it is efficient, scaleable, and fully automated. It also delivers solid results with almost no human intervention. This results in an enhanced efficiency of the campaigns and at a lower cost.

Payments

We charge you for each visitor that we send to your website. Our algorithm automatically determines the amount you will be charged per visit, based on automatic bidding and other factors. However, your package will deliver approximately the amount of visitors that is mentioned in the pricing estimator.
In case our engine couldn’t send you enough visitors and you have unused budget at the end of any month, it will be automatically carried over to the next month.

You can pay per campaign, or choose a recurring monthly package that is renewed automatically every month, any unused budget from the previous month will remain in your balance. You can cancel a campaign anytime from your dashboard.

CPV means the customer actually visited the website and the visit was recorded on Google Analytics, the visit duration is something we optimize towards but you should be charged as soon as the user visits your website. If they bounce before being recorded by GA they will not be counted.

The ability to advertise on multiple traffic sources and our optimization techniques help us lower the CPV. We are not locked to a specific marketing channel where the bid prices may be too high, this flexibility for our engine is key.

Platform

We accept any website that isn’t in a prohibited category by Google and FB such as gambling, pornograhpy, alcohol, firearms, Forex, dating, etc.

metaDSP uses patent-pending algorithms to analyze your website and identify what is the most efficient marketing channel to acquire visitors to your website. It might be Google, Facebook, Pinterest, LinkedIn, Instagram, or any of the other 100 channels we are connected to. It will then create ads on your behalf across those channels, the ads will be dynamically generated and there is no material required from your side. The engine will create hundreds (sometimes thousands) of ads. It will then continuously optimize those ads to deliver the highest quality visitors possible to your website.

We stand behind our technology 100% so we make sure we are sending you high quality visitors, but please keep in mind that there are other factors that might affect the performance of the campaign including your website content, quality, speed and more. If you ever feel for any reason that you are not satisfied with the quality of the users metaDSP is sending you let us know, and we will do our best to monitor the campaign performance closely and support you.

We support Post-pay (for agencies and large clients) and pre-pay (for small and medium businesses)

You can cancel your campaign anytime you wish from your dashboard. Any unused budget will remain in your account.

We are integrated with over 100 platforms including Google, Facebook, LinkedIn, Instagram, and more. Once you give us your URL we will automatically analyze it and find out what is the best channel(s) to advertise your website, and we will automatically create campaigns on those channels to drive traffic to your webiste.

The entire process of creating ads for your website is automated. Some platforms (such as Google AdWords) don’t need images. But for platforms that do (such as Facebook) we will extract all the images on your website and all the text. We will then use these to create different banners using our patent-pending algorithms.

We will optimize automatically as well, if a banner isn’t performing well (not getting enough clicks or good quality) it will be automatically discarded. This way we ensure only the best performing ones survive.

We recommend leaving the process of ad creation completely to the A.I engine, since it creates hundreds and thousands of variations and tests them in real-time. Much better than any human can. This is how we are able to automatically acquire traffic for you and optimize for great results.

However if you like to use your own creatives, you can do so by uploading/providing them through the dashboard.

We create ads on your behalf across several marketing platforms such as Google, Facebook, LinkedIn, Pinterest, etc. This is entirely automated and completely invisible to you. All we need is a URL and we will send you quality traffic to your website. It’s completely powered by Artifical Intelligence.

First we analyze your URL, then we use our AI to figure out what are the best marketing platforms to advertise on in order to acquire relevant audience. We then create ads on your behalf across those platforms and automatically do the targeting and optimization using machine learning.

We support over 100 channels including Google, Facebook, LinkedIn, Pinterest, Instagram, Twitter, and many more. We continuously add new channels to our platform.

Since our engine is completely automated, there is a “data collection” phase that the engine needs to go through when you first start receiving traffic. In the early days the engine is trying to figure out what is the best marketing channel for your website, as it runs several experiments and sees the quality of the traffic across each. After a few days, it kicks into optimized delivery mode and focuses only on delivering high quality traffic using the learnings it got.

The creatives are automatically created in thousands of different combinations. It is not possible to view all the combinations the engine creates. However, if you have any restrictions you can always opt in for the manually uploaded creatives. If you do so, we will only use the creatives you provide and the engine will not automatically generate any creative.

Since we rely on Google Analytics for reporting, we tag our traffic with a unique UTM source (which you can customize) so you can easily see the traffic in your GA reports. You can view Macro and Micro metrics that evaluate traffic quality as you would for any other marketing channel, such as Bounce Rate, Session Duration, Pages Ver Visit, Goal Completions (conversions).

We cannot guarantee the number of conversions you might get. We always optimize towards getting you the highest quality traffic which has the highest possibility of converting but there are other variable that might affect your conversion rate. This includes your website quality, the product, pricing etc..

You need to set the maximum bid you are willing to pay, and our engine will try to optimize the campaign by delivering the highest number of visits without exceeding your highest CPV. This is very similar to how you set the Max. CPC bid on Google AdWords for example.

We can always feed the automation with what traffic sources to run your campaign on, but our recommendation is leaving it to the system to decide which traffic source is best for your type of business.

You can always override the system’s targeting options, but our advice is to keep the targeting for the AI to experiment the best options for your type of business.

Google Ads is one of the traffic sources we use, our platform uses hundreds of other traffic sources which might get you high quality visits from people interested in your products and services at a better CPV.

Google is one of the many platforms we use. Even if the customer is running an ad on Google and our engine chooses to do so, it will select keywords and targeting parameters that the customer hasn’t selected, allowing them to get incremental audience from that channel.

Tracking

Once you log in to your dashboard, you will see a button called “Integrate with Google Analytics”. This will authorize Instascaler to see the data related to the traffic we send from GA. The dashboard will then show exactly the same data that you will see in GA. This integration is a very important step, since it is the main way for the engine to optimize the quality of the traffic it sends automatically. Please make sure you do this step (if you have GA of course).
If you don’t have GA installed on your website, we will still be able to send you traffic. But we won’t be able to monitor the quality of this traffic and optimize it automatically.
Once you log in to your dashboard, you will be asked to integrate your Google Analytics. This allows us to see all the “Goals” you setup in Google Analytics. And will allow our engine to optimize for the achievement of these Goals through the traffic we send. If you do not have any Goals setup in Google Analytics, the engine will still continue to optimize for the quality of the traffic.

We have the 2 options, we always prefer Google Analytics integration because it is a trusted source of tracking for everyone. The other option is installing our tracking pixel on your website but if we depend on our tracking tool we expect a discrepancy in the number you see on Google Analytics and our software.

We highly recommend that they do, but in case this is not applicable we can rely on our tracking system and we request the customer to install the pixel on their website

Other Questions?

01. Do you have a white-label?

Yes, we offer a completely white-labeled version of metaDSP. Dozens of agencies use our platform to drive quality traffic to their customers. Agencies who don't necessarily have media buying resources can now bundle/package/upsell traffic with their core services through metaDSP.

02. Do you support post-pay?

Yes. If you choose post-pay we will conduct a short credit check before approving you for the appropriate credit limit.

03. Can I see where the traffic is coming from?

Absolutely. metaDSP is fully transparent and we send data to Google Analytics so you can see where each visitor/session is coming from. You have full visibility into the sources of traffic.

04. Can I exclude certain channels?

Yes. If you wish to exclude certain channels (such as Google) from our mix you can do so. You have flexibility into choosing which channels to exclude from our mix,

Still have Questions?